Advice on photographing landmarks and other well-known places.
Stock photographers are artists and business people at the same time. In addition to creating unforgettable images, they also have to understand the market. A great stock photographer has a distinct voice and perspective but is adaptable to trends. Over the last year, we’ve interviewed hundreds of Shutterstock photographers, and we’ve learned that they find inspiration everywhere from art galleries to the pages of glossy magazines.
We wanted to know the secrets of some of the best stock photographers around, so we asked nine of them to share some basic “Dos and Don’ts” for emerging artists. By far, the most popular “Do” was to be unique and stay true to yourself. A common “Don’t” was giving up or phoning it in. Read on to see what each of them said.
Image by Pressmaster. Gear: Canon EOS 5D Mark III camera, EF 35mm f/1.4L USM lens. Settings: Exposure 1/128 sec; f2.8; ISO 400. Words by Ilia Trudenov, the art director at Pressmaster.
Do grow and evolve. Development is the key to success. A stock photographer should not only grow professionally but also expand his, her, or their knowledge in various fields. Stock photography covers all aspects of life, and you should be a kind of “information sponge” to make true-to-life images that will attract clients.
Don’t be subjective. Subjectiveness is one of the biggest mistakes. If you personally don’t like something, it doesn’t mean others (i.e. potential customers) won’t like it as well.
Image by Odua Images. Gear: Canon 6D camera, Canon 24-70 f/2.8L lens. Settings: Focal length 24mm; exposure 1/1600 sec; f2.8; ISO 200.
Do find your unique selling point and focus your energy on creating things that cater to your ideal group of buyers. In the end, buyers know where to look for certain photos, and you want that to be your portfolio! For example, before I started in this business, I was a graphic designer at a local publisher in Indonesia, and I was tasked with designing book covers and layouts. I needed photos of Asian people, especially Southeast Asian faces, but it was not easy, as I ended up only finding images with lots of Caucasian people. I think many fellow designers in my country had the same problem. When I started contributing stock photos, I realized that I needed to focus on Asian people. Now, when buyers are looking for lifestyle photos with Southeast Asian people, they might think of us, Odua Images. This is our selling point.
Image by Odua Images.
Don’t try to copy your own work. In the past, when I’ve had photos sell very well, I’ve taken similar photos, hoping that they would double my sales. But in the end, buyers will only choose one of the two photos. I know sometimes we love to create what we’re good at, but try making something that’s totally new and unfamiliar to you. It might surprise you.
Image by Evgeny Atamanenko. Gear: Canon EOS-1D X Mark II camera, EF 100mm f/2.8L Macro IS USM lens. Settings: Exposure 1/80 sec; f2.8; ISO 200.
Do express vivid emotions. In my opinion, this should be the top priority. There’s no doubt that the technical quality of the photo is super important; however, viewers will remember the pictures that make them empathize with the feelings of the characters. Photos that capture and evoke sincere feelings and actions are works of art.
Don’t give up. Idleness is the parent of vice. Success depends on our wish to continue developing and achieving better results. It’s important not to give up, even when you feel that you’ve failed. Nobody is perfect, but negative emotions are destructive. Photography is the type of job where you have to love what you are doing. It’s important to respect and appreciate yourself as a professional and enjoy the process.
Image by Sébastien Decoret. This image was created with Blender 3D software and finalized with Photoshop CC.
Do find your own style! Being creative is the key. Being dissimilar from other contributors will help you get spotted by customers amongst the hundreds of millions of images that can be found online. Find something that most of us don’t do.
Image by Sébastien Decoret.
Don’t upload an image that doesn’t feel finished. You need to be hard-working and motivated. Quality images should be uploaded weekly to keep your portfolio on the top. Staying meticulous at every stage of the creation, uploading, and keywording is essential.
Image by Oksana Kuzmina. Gear: _Canon 5D Mark III camera, Canon EF 135mm f/2.0 USM lens. Settings: Exposure 1/160 sec; f2.5; ISO 250.
Do whatever it is that motivates you the most. Choose a theme, and think about the practical application of your photos. Regularly review printed publications in relevant fields to get an idea. Always be ready to catch that shot.
Don’t get stuck. It is necessary to try new things. If you do not have a studio, use a free room in your own home. If you try, you can make a beautiful stock image, even without expensive equipment.
Image by Romolo Tavani. Gear: Canon 5DRS camera, Canon EF 35mm f/1.4L II USM lens. Settings: Exposure 1/160 sec; f14; ISO 100.
Do create images that present a new vision of reality. Buyers need to dream. They need to find new situations and new ideas to put into the market. Wake up every morning and think about what you do not as a job but as a passion. Cultivate it daily. It’s not about sacrifice but about dedication.
Image by Romolo Tavani.
Don’t look around to see what other authors are doing. Choose your own passion, not that of your colleagues. You have to be true to yourself to be a leader.
Image by Luis Molinero. Gear: Nikon D800 camera, 24-70mm lens. Settings: Focal length 50mm; exposure 1/250 sec; f9; ISO 100.
Do make sure you have variety in your portfolio. The key is not only doing one kind of photography (landscape, portrait, objects, etc.) but everything. The more themes and concepts you can produce, the likelier it is that consumers will find your portfolio.
Don’t get impatient. With time and hard work, you will get it. It is also important to avoid always doing the same thing. Even if there is a theme you really like, don’t get stuck on it. It is essential to be aware of the trends and to know what sells best at any given moment.
Image by Konstantin Yuganov. Gear: Nikon D810 camera, Nikkor 24-70 f2.8 lens. Settings: Focal length 50mm; exposure 1/160 sec; f6.3; ISO 64.
Do plan your work thoroughly. Pay attention to all the details. It is preferable to do storyboarding so as not to miss anything important. Besides doing this, it’s always great when your models show natural emotions.
Image by Konstantin Yuganov.
Don’t stop shooting. You should have your own work schedule and keep up with it. If something goes wrong and interrupts your plan, try to shoot something anyway. That’s better than nothing.
Image by Iakov Kalinin. Gear: Sony A7r2 camera, FE 24-70 F4 ZA lens. Settings: Focal length 24mm; exposure 1/800 sec; f6.3; ISO 100.
Do love your job and make photos of what you like.
Don’t be like everyone else. It’s very important for photographers to be different and have their own unique style. And this is necessary both when shooting and processing photos. We all see the world in different ways.
Top Image by Evgeny Atamanenko.
The post 9 Experts on the Dos and Don’ts of Stock Photography appeared first on The Shutterstock Blog.
Technology innovator GoPro hasn’t fared well in the market as of late.
Pressured by increased competition in a niche space it helped create, the California-based action camera company is turning to third-party licensing deals to raise revenue and get the company back on track according to Camera Jabber.
The first deal announced is with a company called Jabil. Jabil will license GoPro’s sensor and lens technology in third-party branded products. The agreement will cover a wide range of GoPro’s product line. This isn’t the first time GoPro and Jabil have joined forces.
Collaboration between the two firms began with the HERO4 camera, a part of GoPro’s popular HERO product line of action cameras. Jabil’s vice president of Jabil Optics Irv Stein said of the partnership, “This agreement is a natural extension of our long-standing relationship with GoPro and our commitment to developing innovative technologies…Early market feedback indicates strong demand in the enterprise action camera segment for applications in smart homes, military, fire, police, rescue, and security.”
To expand its presence in the entry-level action camera market, GoPro’s new Hero camera, priced at $200 and notching in just below the Hero 5 and Hero 6, promises to feature the best of those two pieces of gear without the hefty price tag according to Gizmodo.
While the new GoPro Hero will be a “strictly a 60fps or lower shooter” it will also be waterproof up to 30 feet without additional housing, feature voice control, video stabilization, and a two-inch display in addition to being compatible with current GoPro accessories.
The return to budget devices for GoPro signals a shift in the company’s strategies over the past few years which have seen its foray into drone technology flop hard while market competition for its bread-and-butter products ramped up exponentially. There is little doubt that GoPro makes durable stuff, though, if you’ll recall our story from last year about the GoPro and the volcano. Here’s to hoping the action camera maker can get back on track and return to innovating in its home niche.
The post GoPro Announces Licensing Deals, New Entry-Level Model to Grow Revenue appeared first on Light Stalking.
Cover image via Incomible.
Back in ye olde days, if you wanted a shape with round corners, you would choose the rounded-corner box and just accept it as-was. Likewise, you could have used the pen tool to add anchor points and draw a curve, then work on it for an hour, tweaking and blinking at it. . . then repeat for the rest of the corners. Not real fun stuff.
A few years ago, Adobe gave us a quiet gift called Live Corners. Once you get familiar with it, it becomes one of those go-to techniques you wonder how designers lived without for so long. In this easy guide, I’ll show you how the use Live Corners to quickly make rounded shapes.
To round the corners of a shape all at once, start by creating your shape. While it’s still selected, click and drag one of the corner handles (the blue dots inside the corners of the shape). When you do this, you’ll see a blue preview outline. Use this to eyeball how your shape will look when you’re done.
In addition, you can select the shape, hit A on the keyboard to activate the Direct Select tool (the white arrow), and then change the numerical values of the Corner Radius in the Corners sections of the Control bar.
Simply enter a value or use the arrow keys on the keyboard to increase or decrease the radii by 1/10″ increments (.1 inches).
Sometimes you want to round off only certain corners, or you want different radii for different corners. This is a very handy option for custom shapes in flat designs and illustrations.
With the shape selected, hit A on the keyboard for the Direct Selection too (white arrow). Instead of dragging the corner, thus uniformly adjusting the curve on all corners, click once on the corner you want to change, then click-drag to your preference. Or, you can click to select the corner, then use the Corner Radius field in the Control bar at the top to enter a value, as in the above section.
Tired of round? There are two other preset shapes in this handy tool: Chamfer (diagonal angles) and Inverted Round (think border on a certificate or picture frame mat). You can access these options by clicking on Shapes in the control menu. A menu pops out and you can click each field representing the four corners of the shape to choose the shape you desire.
Using these techniques you can build more elaborate shapes to use in your designs. Use it also to create patterns with uniform and interlocking edges, or compound shapes for iconography.
The fun doesn’t end with solid shapes. Use Live Corners to make an outline that undulates uniformly instead of haphazardly. Check out this primer on the Shapes tool for using these techniques on multi-angled shapes and paths.
Want more Adobe Illustrator how-tos? We have tool guides, tips and tricks, and tutorials to help you get acquainted with this powerful design application.
The post An Easy Guide to Using Live Corners in Adobe Illustrator appeared first on The Shutterstock Blog.
The Diligence Company is a Atlanta, Georgia based business specializing in the creation and management of projects in the hospitality industry. With several years of experience in the fields of luxury projects such as restaurants, bars, entertainment centers, hotels & resorts, the company offers a wide range of services. Anagrama’s creative team came up with the idea of creating a visual experience that draws inspiration from Leif Eriksson’s voyages. Eriksson was an Icelandic explorer who probably discovered America long before Christopher Columbus. That’s why the logo is based on a boat that represents the idea of sailing towards new opportunities. The dark blue of the color palette resembles the ocean. In addition, the blue color represents formality and experience, which is part of the company’s personality. The usage of golden accents adds an exclusive and elegant touch to the brand identity. The typographic language presents a striking contrasts caused by the combination of a serif font and a grotesk typeface. In addition to the printed collateral, Anagrama’s creative team was asked to develop a responsive website. For further information on the work, just visit their website.
All images © by Anagrama Studio.
The post The Diligence Company – Branding by Anagrama Studio appeared first on WE AND THE COLOR.
(Editor’s note: Photofocus author Tim Grey tackles the nine most important backup habits for photographers in this three-part, easy to digest series. Check-in for the second installment next Tuesday.) Every photographer dreads the thought of losing photos due to a failed hard drive or some other problem. When it comes to defining a workflow for backing…